Brand Identity Systems
2026
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2016 - Current
DC, US
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Simrock is a venture studio, and the brand work runs at two levels. At the parent level: an identity that has to hold a portfolio together — The Relatable Executive, Job Joy, Simrock Services, Simrock Digital and The Human Value Project all sit under it. At the brand level: The Relatable Executive, built out from a single book cover into a full ecosystem — a three-book series, the trademarked JJFF™ framework, an assessment tool, a member portal, a shop and speaking programme.
That is brand architecture rather than identity design: every sub-brand needs its own voice while staying recognisable as part of one family.
See it live: therelatableexecutive.com
Results
- 5+ book covers designed for publication, including the Job Joy series.
- 75% of new consultant business came through the refreshed brand, generating over $100K in sales.
- 3+ large corporate client contracts opened following the identity and site work.
- A trademarked framework (JJFF™), assessment tool, member portal and speaking programme all built out under one brand architecture.
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