Recent Projects

The brand I own. Found an unserved market, built the identity and product system, and still run it — 74 products and 341 sales in year one.

The brand I stewarded. Sports Illustrated's identity held intact across 10+ retail programs in Walmart, Target and Best Buy — none of it mine to change.

Brand and product systems across MHP, MuscleMeds and Fit & Lean — identity, labels, campaign visuals and the e-commerce content that carried them.

The brand I built. A venture studio and the ecosystem under it — The Relatable Executive extended from one book cover into a series, a trademarked framework and a full site.

Brand-consistent campaign and in-store work across three franchise locations — 57% first-quarter sales lift, 45% engagement gain.

Campaign visuals and positioning across a marketing group's client portfolio, giving each brand a distinct competitive voice.

Repositioned an organization around people-first workplace culture, aligning identity with core values across web, print and campaign materials.

Identity system for a skincare line built on 100% fruit-and-vegetable formulations — colour, typography and a label system built to scale across products.